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Recently, the tobacco industry has seen major transformations in consumer preferences and product developments. One of the most talked of innovations is the IQOS device, a heat-not-burn product that aims to offer smokers an alternative to traditional cigarettes. Unlike traditional smoking, which involves burning and the production of toxic tar and chemicals, IQOS heats tobacco to a heat level that produces a steam without burning it. This technique not only reduces the harmful substances delivered to the user but also strives to cater to those looking to minimize their exposure while still enjoying the pleasures of nicotine.


As the desire for options to smoking grows, businesses are increasingly focused on creating products that cater to health-aware consumers. Comprehending how IQOS works can help shed light on its standing in the