millennial merch was created by me, jordan carter, in 2017 after overcoming a truly disruptive period in my life. i struggled severely with depression and anxiety and i had completely lost myself. i used the millennial merch fashion show as an outlet and also as a way to re-brand after such a rough time. years later, millennial merch has expanded to be far more than just a fashion show. the fashion show is the main event, but outside of that, we work on creative projects, wardrobe styling, model development, photoshoots and anything that requires a creative mind.

what better way to document these things than to create a magazine?