HOW TO MARKET YOURSELF IN TODAY'S ECONOMY
YOU are the Brand.
by G.E. Fernandez, MIBA
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Features & Details
- Primary Category: Business & Economics
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Project Option: 5×8 in, 13×20 cm
# of Pages: 118 - Publish Date: Nov 15, 2011
About the Creator
A Businessman with over 28 years of experience and a Business Professor. Having taught Marketing and worked in Marketing, Business Management and Distribution, Mr. Fernandez brings a unique perspective to todays economy. Marketing is no long just a product or brand, for now we are all in need of marketing ourselves in today's economy. Gone is the working for one company for thirty years or more. Today's workers wil find themselves working for six or seven companies throughout their careers. What you learn in each job you bring to the new company, thus creating value in your working abilities. You are the Brand and like anyother Brand you have to nourish it, watch over it and help it grow to be successful.