This book is a primer for those of you who want to learn more about "style language". We discuss the importance of style. We look at many different styles.

The text includes hundreds of images showing breakdowns of many styles, rules for the styles; icons and diagrams as well.

The author introduces us to various visual structure terms. These terms are used to design style guides.

Style Guides are useful for most of the visual arts. For example: Entertainment design, Costume Design, Product Design, Environmental Design, Fashion Design, Graphic Design (print and motion), Architecture, Illustration, Fine Art, Transportation Design, Television, Film, Animation, etc.

This book sheds insight into how a brand can be crafted and maintained in continuity.

We hope you enjoy this book!